Contents : Understanding Market and Market Strategy ,Understanding the Dynamics of the Market EnvironmentIdentifying and Selecting Target Market: Understanding STP Model, Strategies for Entering New Markets,Developing and Executing a Product Launch Strategy: A Comprehensive Analysis, Leveraging Product Lifecycle Management to Foster New Market Development and Innovation, Development and Execution of a Pricing Strategy, Pricing Strategy for New Market Development, Social Media and Advertising Strategies in Market Development and Consumer Engagement.