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Marketing is one of the most important intervening variables, if not causal one for organizational effectiveness, it is because all outputs in the form of products have to ultimately reach from producers to consumers. As such importance of marketing for any organization cannot be ignored. Nowadays marketing is playing a predominant role in the process of industrialization which in turn emerged as a concept for the economic development of a country.

Marketing Practices of Dairy Units

SKU: 9788183567978
  • Author: Bhooma P. Reddy

    ISBN: 9788183567978


    Binding: H.B

    1st Edition: 2011

    Pages: 250

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