This book explores the various applications of
marketing research and marketing intelligence.
The book provides detailed outlines and case
studies of various types of research, including
feasibility studies, market assessment studies, and site selection studies. Feasibility studies aim to determine whether a proposed product, service,
or business venture is viable and profitable. Market assessment studies aim to analyze the market demand and trends for a product or service, and site selection studies focus on finding the most suitable location for a business. By reading this book, marketers can gain insights into contemporary and emerging applications of marketing research and marketing intelligence, and learn how to conduct various types of research effectively. This can help them make informed decisions about
marketing strategies, product development, and business expansion.