The book "Event Management" takes a strategic approach to managing events by combining two areas of research: unexpected environmental events like crises or risks, and organized events like trade fairs and conferences. Therefore, it offers a thorough and informative overview
of the festival and event field, covering social and intangible influences, consumer psychology, legal environment, plannig and policy framework,
philosophy, research methods, and more. The book is particularlyrelevant to professionals in the business, event planning, and marketing industries, as it covers topics like digital marketing, artificial intelligence, and event tourism.