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Contents: Analysis of the Conceptual Frameworks of Green Marketing,Green Marketing in the Digital Age: A Systematic Literature Review, Green Marketing Strategies, Environmental Attitude, and Green Buying Intention: A Multi-Group Analysis in an Emerging Economy Context, Green Marketing Approaches and Their Impact on Green Purchase Intentions: Mediating Role of Green Brand Image and Consumer Beliefs towards the Environment, Green Marketing and Repurchase Intention: Stewardship of Green Advertisement, Brand Awareness, Brand Equity, Green Innovativeness, and Brand Innovativeness, Marketing for Improved Sustainability in Nonprofit Organizations, ,Environmental Management in Businesses: Does It Make Money? An Accounting Perspective, The Impact of the Green Supply Chain Management on Environmental-Based Marketing Performance , Impact of Strategic and Tactical Green Marketing Orientation on SMEs Performance , Profiling Green Consumers with Data Mining.

Environmental Marketing

SKU: 9789362245908
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