This book, titled “Entrepreneurship,” explores various topics related to the field. It focuses on the importance of creativity in becoming an entrepreneur, examining the interplay between creative personality, education, entrepreneurial identity, and innovation. The book also highlights entrepreneurship as a strategic management tool for renewal, using the Swedish Public Employment Service as a case study. It explores the potential of open data for sustainable development and discusses the shift from consumer concern to entrepreneurial commitment in sustainability entrepreneurship.Furthermore, the book explores the impact of e-commerce livestreaming services on customer loyalty, examining the chain mediation model. It also explores the role of strategy integration and sustainable drivers in firm internationalization performance, considering factors such as environmental uncertainty and firm capabilities. The internationalization process for early internationalizing firms is analyzed, focusing on strategic resources. Additionally, the book examines firm performance over the innovation cycle, using evidence from a small European economy. The book will be of interest to aspiring entrepreneurs, researchers, business professionals, policymakers, and students studying entrepreneurship and related fields. It provides valuable insights and analysis for those seeking to deepen their understanding of various aspects of entrepreneurship and its impact on different contexts.