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This book provides a visual treat to the reader to analyse the Effectiveness of Advertisements in terms of Recall value and Remembering the contents. It will help the media people, advertisers and advertising agencies to have a control over wilful advertisements. It gives a guidelines for the Opinion leaders and Youth can file a complaint against any misleading advertisements to Advertising Standard Council of India (ASCI).

Effectiveness of Advertisement

SKU: 9789350562574
  • C.M.Arul Janatius
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