The Text attempts to provide both the theoretical and computational aspects of the subjects
as well as a number of practical experiences. The sustained interest among researchers
and academicians has resulted in a multifaceted exploration of CRM concepts, including
behavioural as well as economic aspects. A number of papers & articles in academic journals
as well as business publications, seminars and conferences have helped in disseminating
the knowledge and experience. New technologies for distributing and collecting information
have affected both companies and customers. Customers are continuously informed about
products through different modes of communication.