This book aims to delve into the marketing strategies employed by cooperative societies to promote and sell their products. It covers a wide range of topics, including cooperative advertising in a two-stage supply chain with network externalities, cooperative and non-cooperative green advertising in the low-carbon supply chain, collaborative entrepreneurship for continuous innovation from a strategic alliance perspective, the moderating effect of strategic planning on the relationship between marketing strategy and poultry farming cooperatives' performance, and a pricing strategy of e-commerce advertising cooperation in the Stackelberg game model.Furthermore, the book investigates incentive mechanisms based on cooperative advertising for cost information sharing in supply chains with competing retailers, conducts dynamic game analysis on cooperative advertising strategy in a manufacturer-led supply chain with risk aversion, and explores platform-app channel coordination through a sustainable cooperative advertising mechanism, taking into account the in-app advertising mode. By examining various case studies and theoretical approaches, the book provides valuable insights into the cooperative sector's ability to thrive in the face of challenges, contributing to the broader understanding of cooperative marketing practices in different industries and supply chain contexts.