Sales and marketing generates the strategy that underlies sales techniques, business communication, and business developments.] It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves. Marketing is used to identify the customer, to satisfy the customer, and to keep the customer. Some hotels offer meals as part of a room and board arrangement. In the United Kingdom, a hotel is required by law to serve food and drinks to all guests within certain stated hours. In Japan, capsule hotels provide a minimized amount of room space and shared facilities. Hotels are also classified by service type ranging for all-inclusive full-service resorts that cater to vacationers to small limited service hotels that cater to transient business travelers. In this regard, it should be noticed that lower classification or lower star rating does not necessarily mean that the hotel lacks standard.