In this era of globalization when the consistent pressure on the organization are, how to complete globally it becomes important to think a fresh. To maintain the sustainable competitive advantage the organizations need to do position itself in the society and tap the potential and commitment of its people. The present book advocates a reflective perspective in order to mirror the organizational existentialism for long-term competitive advantage. By providing a more learning environment inside the organization and by focusing on its organizational citizenship behaviour the organizations can be able to develop its social identity and competence. Thus, it incorporates organization?s responsibilities and duties towards both, the internal community, which comprises of people who work there and the larger community, where it is located.