Contents: The Holistic Vision of Brand Management; Exploring the Effects of Brand Risk Management Activities on Brand Security; Branding: Too often Overlooked in Disruptive Innovation and Social Purpose Arenas; Invented Corporate Heritage Brands; Competition Between Private Labels and National Brands in a Multichannel Retailer; Celebrity Endorsement; Managing and Building B2B SME Brands; Redefining Brand Hijacking from a Non-collaborative Brand Co-creation Perspective; Corporate Heritage Brands, Augmented Role Identity and Customer Satisfaction; To be (Family) or Not to be (Family): The Familiness Effect Over Brand Authenticity Posts on Social Media and Consumer Engagement Relationship; Brand Orientation: A Systematic Literature Review and Research Agenda