Contents: Loyalty Model Proposal of Travel Agency Customers; Why do People Purchase from Online Travel Agencies (otas)? A Consumption Values Perspective; The Effects of Perceived Value, Website Trust and Hotel Trust on Online Hotel Booking Intention; Predicting Conversion Rates in Online Hotel Bookings with Customer Reviews; Emerging Venue Considerations for Event Management; Marketing Strategies of Travel Agencies; The Role of Managerial and Technological Innovations in the Tourism Industry; Factors Determining ROPO Behaviors of Travel Agencies Customers during the COVID-19 Pandemic; Post-Pandemic Lessons for Destination Resilience and Sustainable Event Management;
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SKU: 9788119677689
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