Contents: Introduction to Bar and Beverage Service Operation, Bartender Duties, Responsibilities, and Checklists, Cocktails and Cocktail Equipment, Mixology Types and Role of Mixologist, Serving Alcoholic and Non-Alcoholic Beverages, Variety and Serving Process of Cocktail, Customer Service and Handling Complaints, Supervising and Controlling Beverage Services, Marketing and Beverage Pricing Strategies.