Agricultural innovation is a dynamic and critical field that is revolutionizing the world of agriculture. It involves the development and application of cutting-edge techniques, technologies, and practices to enhance productivity, sustainability, and profitability in the agricultural sector. This field plays a pivotal role in addressing global challenges such as food security, climate change, and resource scarcity, making it an area of immense importance and interest for students and researchers alike. The essence of agricultural innovation lies in the integration of scientific advancements, data analytics, and technological solutions into agricultural systems. Encompassing various domains, such as crop and livestock management, soil health, irrigation, pest and disease control, genetic engineering, precision agriculture, and sustainable farming practices, agricultural innovation strives to achieve multiple objectives. These objectives include improving yields, optimizing resource utilization, minimizing environmental impact, and ensuring the long-term viability of agricultural systems. The content covered in this book deals with the diverse aspects of agricultural innovation. It explores the revolutionary potential of an IoT-based immersive approach to sustainable farming, where cutting-edge technologies are harnessed to promote eco-friendly and efficient farming practices. Additionally, the factors influencing innovation in agrifood firms are examined, shedding light on the intricacies that drive progress in the agricultural industry.