This book spans a wide range of topics related to agricultural entrepreneurship, offering readers a comprehensive understanding of the subject. It explores into various facets such as conceptual frameworks to foster green entrepreneurship growth in agriculture, the business models and success factors of peri-urban farms operating under urban pressure, and farmers’ perception of entrepreneurial success in the Greek context. The book also explores sustainable entrepreneurship in the agricultural sector, focusing on the triple bottom line measurement approach, and examines how agricultural entrepreneurship contributes to sustainable development in the European Union.The intended audience of this book is students, researchers, policy-makers, and professionals interested in agriculture, entrepreneurship, and sustainable development. Entrepreneurs seeking to enter the agricultural industry or expand their existing ventures will find valuable insights and strategies within this book. Scholars and researchers engaged in the study of agriculture, rural development, and sustainability will also benefit from the rich array of topics covered, offering new perspectives and research directions. Policy-makers and organizations working in the agricultural sector will gain a deeper understanding of the challenges and opportunities in fostering sustainable agricultural entrepreneurship.