Contents: Digital Marketing; Exploring the Utility of Word of Mouth Advertisement in Improving Product Sales; Deceptive Advertising and Consumer Reaction; Research on the Impact of Online Promotions on Consumers’ Impulsive Online Shopping Intentions; Private Label Brands Awareness; Product Development and Management Strategies; The Effects of Omni-Channel Retailing on Promotional Strategy; Do New Luxury Hotel Promotions Harm Member Customers; Influence of Sales Promotion Techniques on Consumers’ Purchasing Decisions at Community Pharmacies; How Online Sales Promotions via Social Networks Affect the Brand Equity of a Heritage Destination; Celebrity Endorsement; Dissecting Changes in Consumer Characteristics through Psychographics