Description:- Advertising is an important marketing activity. Lot of time, money and energy is spent on development and publishing/broadcasting of advertisements (ads.) Amid intensified competition it is a very challenging task to develop and communicated the whole advertising message in a convincing manner to achieve the desired advertising goals. For that purpose best and most effective ad copy should be used. In this research study an effort has been made to find the most effective ad copy for different consumer products in three media channels namely newspaper, magazine and television. Besides that growth of ads and their contribution into sale has been studied in detail so the real assessment of advertising effectiveness has been made. The whole study has been divided into six chapters. First chapter gives introduction of the study and explains the research methodology. The second chapter describes ad copy and explains the components and kinds of ad copy with examples in details. The third chapter deals with different ad copies relating to consumer durables and non-durables published in newspapers and their effect. The fourth chapter deals with different ad copies relating to consumer durables and non-durables published in magazines and their effect. While fifth chapter deals with different ad copies relating to consumer durables and non-durables broadcasted on television and their effect. The last sixth chapter express the findings of whole research study and draw conclusions from them. Suggestions for making effective ad copies have been given and for every product category appropriate and most effective ad copy has been recommended.