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This book focuses on the field of media management and economics, examining its diverse, international, historical and everchanging
environment. The book includes\ research and examples that reflect the
current state of the industry, covering topics such as convergence, new media, and international aspects and their impact on leadership and planning. The book notes that most media management research focuses on global, European, and American markets but also highlights the increasing interest in this discipline. However, the book points out that there has not been enough research on the competencies of media managers, such as their leadership, motivation, decision making, planning,
and ethical standards. The book provides theoretical chapters, methodological insights, and qualitative case studies of
contemporary practices, making it essential reading for students and practitioners involved in media management globally.

Media Management

SKU: 9788196284732
  • Author: Albert Fernandes

    ISBN: 9788196284732


    Binding: H.B

    1st Edition: 2023

    Pages: 246

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